Ajda Pekkan Takes Lifetime Achievement Award
(MENAFN) Turkish music icon Ajda Pekkan was honored with a Lifetime Achievement Award at the prestigious Global Marketing Summit 2025, held in Istanbul.
During her presentation, Pekkan discussed her artistic journey, the core values of her personal brand, and how the worlds of art and marketing are converging in today’s evolving landscape. After her insightful talk, she was officially recognized with the award.
The summit gathered influential figures from various sectors, including marketing professionals, designers, authors, and artists, all contributing their expertise and experiences, as noted by the event's organizers.
The theme of the 2025 summit was “Transformation with AI and Human-Centered Marketing.”
The event featured 155 speakers who participated in 100 diverse sessions throughout the four-day gathering. Attendees were given the chance to listen to groundbreaking speeches from renowned global and local experts.
In addition, masterclasses and hands-on workshops were organized, attracting marketing professionals from 90 countries across six continents.
Seda Mizrakli Ferik, the chair of the summit, mentioned that special efforts were made in preparation for the event’s fifth anniversary.
Ferik highlighted that the summit focused on addressing pressing topics within the marketing industry, with contributions from prominent figures.
She also pointed out that Philip Kotler, the summit's honorary speaker for the past five years, continued to emphasize his well-known “4 P’s of Marketing” framework, making it a central part of this year’s theme and brand strategy.
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